Last updated: February 3rd, 2025
This is no expectation! iGaming affiliate programs allow affiliates to earn a percentage of revenue which is generated by the iGaming operators. Conversely, affiliate programs allow operators to get into the massive iGaming industry, gain desired popularity, and establish a strong brand reputation.
But the factor of commission structure is pretty complicated, and everyone should approach it by judging every factor that is influential in this industry. In this blog, we will be discussing different commission structures in iGaming affiliate programs. So, let’s just dig into the details for a clear and concise understanding.
6 Different Commission Structures in iGaming affiliate programs
Well, there are different types of commission structures in iGaming affiliate programs. We are here to discuss the most popular ones. Let’s dig into the details to clearly understand these commission structures.
- CPA or Cost Per Acquisition
CPA is one of the most reliable and popular commission methods in the iGaming industry. Affiliate receives a one-time payment when a visitor makes a deposit or performs as agreed-upon on the platform. Affiliates get an instant reward once a visitor meets the pre-decided criteria.
- FTD—First Time Deposit
We count FTD as a sub-category of CPA. it’s widely used in the iGaming industry. Leaders believe that this commission type is quite profitable for operators as it increases the acquisition rate. The operator can choose whether the commission will be percentage-based or a flat fee.
Affiliates, generally prefer this model as it has a fixed incentive for the players who make their first deposit. This model creates an incentive opportunity for the affiliates whenever a player makes the first deposit.
- Revenue Share
This particular commission method is quite attractive to affiliates. They aim to earn commissions in the long run. Affiliates prefer this method because they get their commission as long as a player is with the operator or for a fixed period.
The paid share varies based on the brand. At times, it’s progressive, depending on the number of referred players coming on board.
For instance, the operator can share a structure like –
- 1-9 players per month – 25% commission
- 10-49 players per month – 30% commission
- 50-99 players per month – 35% commission and so on.
- Hybrid
This is like a golden buzzer for the affiliates. This commission type is a combination of both methods: CPA and revenue share. Affiliates generally get a fixed commission upfront and as long as a player is with the brand, affiliates also get a certain percentage of the revenue as their commission. And for this reason, this is counted as one of the best iGaming affiliate programs.
- PPC(Pay Per Click)
This method is as simple as it seems. PPC is not an unknown term to most of us. In this method, affiliates get their commission based on the number of clicks that takes the player from the partner website to the operator or iGaming website.
- PPI(Pay Per Impression)
This is also not any complicated method that affiliates follow to get their commission. Using this method, partners get paid for each impression generated through their referral link. By working with this method, affiliates can generate their commission for a click, a lead, or even an impression. For this reason, the commission rates using this method are lower than others.
Conclusion
Having a clear and concise understanding of different commission methods used in the iGaming affiliate programs is the pillar of creating a flexible and successful affiliate program. The details that are shared in this post, will guide you through the complexities in the iGaming industry. For every aspiring iGaming operator, these are some of the crucial key takeaways that need to be understood.
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