10 Best Websites to Buy Fitness Equipment

As someone who’s been on the heavier side for most of my life, I know firsthand how daunting it can be to start a fitness journey. Trust me, I’ve been there – staring at myself in the mirror, out of breath after climbing a flight of stairs, and wondering where to even begin. But let me tell you, taking that first step towards a healthier lifestyle is a game-changer, and having the right equipment at home can make all the difference.

I remember when I first decided to get serious about my health. The thought of stepping into a crowded gym filled me with anxiety. That’s when I discovered the world of online fitness equipment stores. These virtual fitness havens became my secret weapon, allowing me to build my own judgment-free zone right in the comfort of my home.

Whether you’re looking to shed a few pounds, build some muscle, or just improve your overall health, having access to quality fitness gear is crucial. But with so many options out there, it can be overwhelming to know where to start. 

That’s why I’ve put together this list of the 10 best fitness equipment online stores. These are the places that have helped me – and countless others – transform our lives one workout at a time.

1. EliteFTS (elitefts.com)

EliteFTS is a premier online destination for serious strength athletes and powerlifters. Founded by Dave Tate, a renowned powerlifter and strength coach, the company has established itself as a trusted source for high-quality strength training equipment and educational resources. EliteFTS offers a wide range of products, including power racks, barbells, weight plates, and specialized accessories designed for powerlifting and strength sports. The website also features an extensive collection of articles, videos, and training programs created by industry experts, making it a valuable resource for athletes looking to improve their performance and knowledge.

2. Muscle Wellness Market

Muscle Wellness Market is a premier online fitness gear store catering to home gym enthusiasts. Founded by brothers Jared and Aron, the company has grown from a local gym in Missouri to a thriving e-commerce platform serving thousands of athletes, sports teams, and physical therapists across the United States. The founders’ passion for fitness and their extensive experience in the industry have shaped the company’s commitment to providing high-quality, effective fitness equipment.

The online store offers a wide range of fitness gear, including strength equipment, conditioning tools, bodyweight equipment, gym accessories, and support gear. Muscle Wellness Market prides itself on carrying only products that have been personally tested and proven effective by the founders themselves, ensuring customers receive equipment that genuinely contributes to their fitness goals.

One of the key strengths of Muscle Wellness Market is its customer-centric approach. The company offers free shipping on all orders worldwide and guarantees the lowest prices on their products. Their knowledgeable customer service team, comprised of fitness professionals, is dedicated to helping customers find the perfect equipment for their needs, whether they’re setting up a garage gym, basement gym, or any other home workout space.

3. Strength Warehouse USA (strengthwarehouseusa.com)

Strength Warehouse USA has positioned itself as a top online retailer for gym equipment, catering to both home and commercial gym owners. The company offers a comprehensive selection of fitness gear, ranging from basic accessories like resistance bands to heavy-duty power racks. With a user-friendly website and competitive pricing, Strength Warehouse USA makes it easy for customers to find and purchase the equipment they need to outfit their training spaces. Whether you’re a beginner setting up a home gym or a seasoned gym owner looking to upgrade your facility, Strength Warehouse USA provides a one-stop-shop for all your fitness equipment needs.

4. Life Fitness (lifefitness.com)

Life Fitness is a well-established brand known for producing high-quality commercial and home fitness equipment. With a history spanning over five decades, the company has built a reputation for innovation and durability in the fitness industry. Life Fitness offers a wide range of cardio and strength training equipment, including treadmills, ellipticals, exercise bikes, and strength machines. Their product line caters to various markets, including health clubs, hotels, and residential developments. Life Fitness equipment is engineered to last and is backed by extensive research, ensuring that users experience workouts that feel natural and effective. The company’s commitment to quality and innovation makes it a popular choice for both commercial gym owners and home fitness enthusiasts looking for premium exercise equipment.

5. Fitness Superstore (fitnesssuperstore.com)

Fitness Superstore is an online retailer specializing in remanufactured fitness equipment at significant discounts. The company offers a wide range of cardio and strength training equipment, including ellipticals, treadmills, exercise bikes, and strength machines at 40-70% off retail prices. All equipment comes with a warranty and extended warranty options, arriving in “like new” working condition and “close to new” cosmetic condition. Fitness Superstore aims to provide consumers with virtually brand new equipment at substantial savings. Based in the San Francisco Bay Area, they ship throughout the United States, Canada, and internationally. The company has received positive customer reviews for their competitive pricing, professional delivery and assembly services, and responsive customer support.

6. Pacillo’s Fitness Gear (pacillo.com)

Pacillo’s Fitness Gear is a well-established fitness equipment retailer serving the greater Western New York area since 1976. They offer a comprehensive range of fitness equipment for both residential and commercial use, including strength training equipment from top brands such as TRUE, Landice, SportsArt, Hoist, and Legend. Pacillo’s prides itself on providing quality products, expert knowledge, and passionate service to their customers. They offer free delivery and setup, as well as a free 2-year labor and service warranty on their products. Customers have praised Pacillo’s for their knowledgeable staff, competitive pricing, and excellent customer service, making it a popular choice for those looking to set up home gyms or upgrade their fitness equipment.

7. Bowflex (bowflex.com)

Bowflex is a well-known brand in the home fitness equipment market, offering a range of innovative products designed for home use. Their product line includes indoor exercise bikes, treadmills, home gyms, and their popular adjustable dumbbells. Bowflex emphasizes technology integration in their products, with many of their machines featuring built-in touchscreens and connectivity to the JRNY fitness app, which provides personalized workouts, trainer-led sessions, and streaming entertainment options. The company offers various models to suit different budgets and fitness needs, from their high-end VeloCore bikes with leaning mode to more affordable options like the C6 Bike. While Bowflex products are generally well-regarded for their build quality and features, some customers have reported issues with customer service and machine reliability. Despite these concerns, Bowflex remains a popular choice for those looking to create a comprehensive home gym setup.

8. Rogue Fitness (roguefitness.com)

Rogue Fitness is a leading manufacturer and retailer of high-quality strength and conditioning equipment. Founded in 2006, the company has built a reputation for producing durable, American-made fitness gear. Rogue offers a wide range of products, including barbells, power racks, weights, and accessories, catering to various disciplines such as CrossFit, powerlifting, and Olympic weightlifting. Their website features an extensive catalog of equipment for both home and commercial gym setups.

Rogue is known for its commitment to quality, with many products manufactured in-house at their facilities in Columbus, Ohio. They are the official equipment supplier for major fitness events like the CrossFit Games and the Arnold Strongman Classic. The company also provides excellent customer service and offers daily shipping deals to help offset costs for customers.

9. DICK’S Sporting Goods (dickssportinggoods.com)

DICK’S Sporting Goods is one of the largest sporting goods retailers in the United States, offering a comprehensive selection of fitness equipment alongside other sports-related products. With over 730 locations across the country and a robust online presence, DICK’S caters to a wide range of athletes and fitness enthusiasts.

The company has expanded its fitness equipment offerings in recent years, partnering with brands like Peloton to provide customers with access to high-end home fitness products. DICK’S also carries its own private label brands, offering more affordable options for budget-conscious shoppers. Their online store features detailed product descriptions, customer reviews, and often provides competitive pricing and promotional deals.

10. RitKeep Fitness (ritkeeps.com)

RitKeep Fitness is an emerging player in the online fitness equipment market, focusing on providing affordable yet quality home gym equipment. The company offers a range of products including adjustable weight benches, resistance bands, and other strength training accessories.

RitKeep’s products have gained popularity among home gym enthusiasts for their combination of durability and value. Their adjustable weight bench, for example, has received positive reviews for its sturdy construction and versatility, supporting up to 1300 pounds and featuring multiple adjustment positions. The company emphasizes customer satisfaction, offering a 24-month component replacement service and responsive customer support.

While RitKeep may not have the extensive product range of larger retailers, they are carving out a niche in the market by providing well-designed, budget-friendly options for those looking to set up or expand their home gyms.

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