Last updated: March 27th, 2025
Why Packaging Can Make or Break Your Sales
Most businesses focus on the product itself, but what if your packaging was the key to driving more sales? Studies show that 72% of consumers say packaging influences their purchase decisions. If your packaging doesn’t stand out, connect with your audience, or reinforce brand trust, you’re missing a major opportunity.
These seven packaging hacks will help you increase conversions, improve customer loyalty, and drive repeat sales.
1. Use Limited Edition Packaging to Create Urgency
Scarcity is one of the most powerful sales drivers. When people believe something is temporary or exclusive, they feel compelled to act quickly.
How to Do It:
- Release seasonal or holiday-themed packaging with silver or gold custom tin ties to create buzz.
- Use phrases like “Limited Edition” or “Only 500 Available” to push urgency.
- Collaborate with artists or influencers to create collector’s edition designs.
Example: Coca-Cola’s holiday-themed bottles create a buying frenzy every year, with customers eagerly collecting different designs.
2. Turn Your Packaging Into a Marketing Tool
Your packaging isn’t just for protection—it’s a silent salesman. With smart design, you can make customers advertise for you.
How to Do It:
- Add QR codes that link to exclusive content, promotions, or social media pages.
- Include a referral code on the box to incentivize customers to spread the word.
- Print engaging stories or fun facts about your brand directly on the packaging.
Example: Glossier includes Instagrammable stickers inside every order, prompting customers to share their purchases online.
3. Upgrade the Unboxing Experience to Wow Customers
Unboxing is part of the customer journey, and a memorable experience can turn buyers into loyal fans.
How to Do It:
- Use custom tissue paper, inserts, or ribbons to make every package feel special.
- Include a personalized thank-you note to create a personal connection.
- Experiment with unique box openings (magnetic closures, pull tabs) to add excitement.
Example: Apple’s slow-revealing boxes make every product feel premium and luxurious.
4. Make Your Packaging Reusable for Built-In Brand Loyalty
If your packaging has a second life, customers will keep and reuse it, ensuring your brand stays in their daily lives.
How to Do It:
- Design sturdy, reusable tins, flexible barrier pouches, or glass jars.
- Print fun designs on your boxes so customers want to repurpose them as storage.
- Turn packaging into a functional item, like tote bags or organizers.
Example: High-end brands like Jo Malone use elegant boxes that customers often keep for storage, reinforcing long-term brand value.
5. Go Eco-Friendly Without Sacrificing Style
Sustainability isn’t just a trend—it’s a major selling point. But simply claiming your packaging is eco-friendly isn’t enough. It needs to look good and feel premium.
How to Do It:
- Use recyclable, compostable, or biodegradable materials while maintaining a high-end look.
- Print messaging that highlights your green initiatives to build customer trust.
- Offer a return-and-reuse program where customers send back packaging for discounts.
Example: Lush Cosmetics uses naked packaging (no plastic) and offers discounts for customers who return empty containers.
6. Surprise Customers With Hidden Extras
Adding unexpected value to your packaging can increase repeat sales and positive word-of-mouth.
How to Do It:
- Include small bonus gifts (samples, stickers, discount codes) inside the package.
- Print hidden messages or unique designs on the inside of the box.
- Design your packaging so it unfolds into something functional (like a display stand for the product).
Example: Luxury chocolate brands sometimes add hidden messages inside their wrappers, creating a delightful surprise for customers.
7. Optimize Package Size to Reduce Costs & Boost Sales
Bulky packaging isn’t just wasteful—it also increases shipping costs and turns off customers. Optimized packaging can save money while making your product more attractive on shelves and online.
How to Do It:
- Take stock of all the different packaging types and design right-sized packaging that minimizes empty space while still looking premium.
- Use flat-pack or collapsible designs to reduce storage and shipping costs.
- Consider multi-use packaging that serves both as a container and display.
Example: Subscription boxes like Birchbox use compact yet stylish packaging that minimizes waste while still delivering a premium feel.
Final Thoughts: Small Tweaks, Big Impact
Packaging isn’t just an afterthought—it’s a powerful tool that can influence buying behavior, increase brand loyalty, and boost sales. By implementing these hacks, you’ll turn packaging into a strategic asset rather than just a necessity.
Start with one or two hacks that fit your brand’s goals, and test the impact. The right packaging can make your product irresistible—and unforgettable.