In recent days, mainly after the COVID-19 pandemic, everyone has gotten used to working remotely and handling things at the convenience of their home. And that is when live streaming has also taken over to connect with people instantly from anywhere and at any time.
Whether you are a content creator, a business, or an ordinary person wanting to share information with the world, you can send live streams with a button and engage with audiences in time.
So, let us learn more about this topic and see how creators can benefit from using professional live streaming services.
What Is Live Streaming?
Live streaming is a type of service that helps you to broadcast content in real-time to your users, either via your mobile phone, computer, or camera.
The most common examples of live streaming include:
- Hosting an event online.
- Conducting a webinar.
- Organizing a musical concert.
- Gaming sessions where you bring your audiences to one spot remotely.
Simply put, it is going live from your location from any social media platform or live streaming solution.
Why Should You Use A Pro Live Streaming Service?
If you are a content creator, you might want your content to shine or get that centerstage, and the only way to achieve that is to use a professional live streaming service.
Because they offer benefits like:
1. Give you multiple tools to track and grow revenue
2. Help you deliver HQ videos without interruptions
3. Pro streaming services can handle any load efficiently, so you need not worry about growing user base
4. They have CDNs to handle bandwidth and server loads and deliver a seamless streaming experience.
5. Offer built-in features like live chats, monetization options, and analytics.
Finally, just remember that the quality of your stream does the talking. I suggest you use a third-party provider to make your content look stunning.
Top 10 Benefits Of Using Professional Live Streaming Solution
Trust me, opting for an expert’s live streaming solution can give you a lot of perks, like cost-effectiveness, better video quality, simulcasting, and more.
And below, we will see the top 10 benefits that you would get when you go live using a live streaming platform:
1. Improved Quality Streams
- When you stream content either from free platforms or from your servers, there is a chance of lower-quality delivery.
- Whereas, using a professional live streaming solution, you can deliver smooth, glitch-free, consistent, and high-quality streams to your global audiences as they use CDNs.
- CDN, also known as a content delivery network, works by distributing your content to multiple global servers, which reduces server strain and lags, thus delivering data quickly to users.
- In addition to these, CDNs also reduce distortions and bandwidth costs.
2. Wider Audience Reach
- It is a known fact that live streaming lets you reach global audiences much faster than in-person events, which often is restricted in terms of venue size.
- But that’s not the case with streaming remotely, as your content becomes accessible to anyone without any geographic or capacity limitations.
- However, the only pain point in streaming remotely is having a check on your server capacity. If you are just doing a live stream with your friends or families, then any social media platforms like Instagram or FB would work just fine.
- In the case of larger audiences, try opting for live-streaming platforms or video live-streaming API providers like MirrorFly.
3. Variety Of Content Use
- One of the prime benefits of doing a live stream is the ability to repurpose your content in many other ways, like turning it into on-demand content for maximizing viewership, creating a social media post, adding links to your blog, turning it into podcast material, and simply more.
- This way, you can promote your brand, maximize reach, and draw revenue. Plus, by choosing professional live streaming services, you can add multimedia elements like chats, images, emojis, and more to your streams to make them engaging.
4. Easy & Convenient To Use
- Live streaming is not as complicated or difficult as many people think it to be. With hardware and software equipment, an encoder, a stable internet connection, and a reliable streaming platform can help you get started quickly.
- Plus, video calling SDK providers like MirrorFly give developers detailed and clear tutorials and guides to help them create an ideal live streaming solution for creators to connect with their audiences.
5. Analytics Tracking
- Now that you have completed doing a live stream, you should track your view count, engagement ratios, user behavior patterns, and how you can generate revenue.
- And only a professional streaming service will be able to help you, as they would have built-in analytics to monitor all the above-said parameters, thus refining your streams in the future and helping you build strategy.
- Along with these, such services also help you collect real-time user feedback.
6. Customer Support
- Another benefit of using a live streaming platform is that when any technical issue arises during a large event, you can contact their customer support teams and get it resolved.
- Because any disruption at that point can totally hamper your brand, and you might end up losing audiences.
7. Mobile Streaming
- It is not a myth but a fact that many viewers like watching videos on mobile devices. So, it is important that you make sure your live videos are accessible on mobiles as well.
- How can you do that? With the help of professionals, they use an HTML5 player that lets users access your content anywhere and from any device.
- That being said, you can connect with audiences largely without any disturbances or hindrances.
8. Video Monetization
- Why would you stream content to users? Would it just to impart knowledge? Well, others use it to monetize them as well. And that’s where popular streaming services offer multiple ways to generate revenue from your content.
- They offer creators revenue models like AVOD, TVOD, and SVOD models. With the Ad-based (AVOD) model, your viewers will watch your content for free, but ads cover the costs.
- The pay-per-view (TVOD) model lets you charge your audiences a one-time access fee, and the subscription-based (SVOD) model requires a user subscription to watch your stream.
- This way, streaming services or platforms give you multiple revenue options.
9. Privacy And Security
- Live streaming has its perks and downfalls. And one such is the piracy issue. So, before going ahead with free platforms, consider malicious activities on your account.
- However, paid streaming solutions offer multiple security services like MFA, password protection, tokenized security, geographic restriction, and other means to safeguard your content.
10. Cost-effectiveness
- The last one on our list is that, by using a third-party streaming service, you can save bucks a lot in terms of content delivery and bandwidth.
- Plus, they give you access to CDNs to restrain yourself from bandwidth fees, thus proving to be the most cherished option in the long run.
- So, these were some of the real benefits you can experience while opting for a professional service, thus unlocking doors for exponential growth and revenue.
Concluding Notes
To wrap up, live streaming is not only about streaming live but also an opportunity to create histories, drive engagements, and boost sales. And you can achieve all these only with the right live streaming solution.
Let’s say you are satisfied with my post and ready to create a live streaming app for your business; then there’s MirrorFly coming to aid. Their live streaming APIs & SDKs are just marvelous; from helping you create white-labeled live streaming solutions to letting you host apps on your premises to 1000+ advanced chat features, they are known to make a difference.
Bye!!