Last updated: January 24th, 2025
Links added to an Instagram profile make your business more credible, and visitors learn more about your business.
These Links help them receive a lot of traffic from the platform, and many of them convert, too. While Instagram Growth Services can provide a quick boost, organic growth is often more sustainable and meaningful. Focus on creating high-quality, engaging content that resonates with your target audience.
Not only one; you can add multiple links directing your audience to different destinations. Add up to 5 links to convert Instagram users into your customers.
Stay with us to learn how and why to add links to your Instagram bio.
Understanding ‘Link In Bio’ And Its Importance On Instagram
One of the effective methods of increasing website traffic and increasing sales is to add links to the bio for your Instagram profile. Let us know the other importances of adding links to Instagram, and how it will benefit your business.
- Enhance the credibility of your business
- Make it easy for you to reach your potential customers
- Promote your business through clickable links
- Give a clear indication of how to reach the brand
- Analyze how your audience engages with your IG profile through metrics
Now that you know why you should add links to your IG bio, you should know how to add links to your profile. Thus, in the next section, we will tell you how to add a link to your Instagram bio in different ways. Let’s start!
Add Link Through The Instagram App On Mobile
Below are the steps to add links to your Instagram bio through the mobile app.
- Step 1: Navigate to your profile section on the Instagram app.
- Step 2: Choose the option that says “Edit Profile.”
- Step 3: On the edit page, you will find a website field; add your website link to the field. Either type it or copy a landing page link from another source.
- Step 4: Click on “Done” at the top right corner of the screen.
The added link will appear beneath your bio on the Instagram profile. It is public, so anyone can click on it to visit your website or the landing page that you have added.
Add Link Through Instagram Website From The Desktop
You can also add a link to your Instagram account from your laptop. From the browser, you can do that. Know how you can do that.
- Step 1: Navigate to Instagram.com from the desktop.
- Step 2: Log in to your profile. You will find a column of options on the left side of the screen. From there, navigate to the profile section by clicking on your profile photo.
- Step 3: Click on the “edit profile” option.
- Step 4: When the page opens, you will find a website field among different fields.
- Step 5: Paste the website link or a landing page link where you want your Instagram profile visitors to land.
- Step 6: Click on submit to save your changes.
Refresh the browser tab, and when you open the profile section again, the same link that you provided will be added. Do not add very long links, as they may look spammy to visitors.
You can either use a URL shortener or give a short link only so that the users do not hesitate before clicking on it.
Things To Know While Adding Link On Instagram Bio
A link in the bio is clickable, and it takes your profile visitors to another destination that is specific to your brand. It helps drive engagement on your profile and offers other benefits, too. However, there are a few things that you should know while adding links to the Instagram bio.
- Do not add a link to your homepage, if you don’t have a website, start by creating a landing page for the link so that your users get value after clicking on the link.
- The links that you add to your social profile should be branded. Providing a consistent experience to your customers encourages better conversions.
- Add-ons done with the bio links on Instagram will offer added benefits to your business. For instance, through those links you can promote an offer that is going on for your brand.
- Strategize the rotation of links so that your customers get variety. For instance, you can play around with links that include giveaways, promotions, product launches, and more. Changing links will be noticed and catch customer attention better.
- After adding links to your Instagram bio, leverage the analytics section to track the performance of your account. You will know if the visitors are engaging with the bio link, and also if it is working for you.
The Bottom Line: Add a Link To your Instagram bio now!
If you want to drive traffic to your website and optimize your Instagram account, adding links to the bio is a great move. However, do not add too many unnecessary links, as this may look spammy to your visitors. Instead, add relevant links only to the destinations you want Instagram users to visit.
If you want to increase the follower count on your Instagram profile to increase engagement, buy them from a reliable source like Thunderclap.
An URL may seem like a small detail to you, but it will work wonders. Do not overlook the power of a link in your Instagram bio.