Last updated: March 15th, 2025

When it comes to marketing a brand or business, the first step is to build a team. Now comes the part where you have to decide whether to have an internal or external team. This is a significant decision that must be made after considering your business needs, budget, human resources, and future plans.

Whether an in-house team or an outsourced team can help you better reach your goals depends on many factors. Let’s take a look at some of the benefits and drawbacks of both these teams so you can better decide which one to go with.

Before proceeding to the pros and cons, it’s best to mention a great option for those who have decided to partner with an outsourced team but are on a tight budget. By hiring a digital marketing agency in Bangladesh, you can access cost-effective strategies without compromising quality. The rising digital literacy in Bangladesh has made it a sought-after destination for outsourcing digital marketing agencies, and you, too, can make the most of the excellent agencies there.

Benefits of Outsourcing Team

Let’s take a look at how an outsourced team can help you in ways an in-house team can struggle to.

Expertise and Experience

If you’re in the business of shoes, it’s not likely that you would know much about digital marketing, at least not when you have just entered the industry. By outsourcing to an experienced digital marketing agency, you can rest assured that they will streamline brand communication, engage with your audience, and generate leads.

Agencies know the best practices and can design campaigns that make the best of your existing budget. Access to their knowledge and skills will take your digital marketing to new heights.

Industry Insights and Contacts

Agencies have worked with numerous clients like you in your industry. They have industry insights into current trends that you might not be aware of. Their established relationships with influencers make it easier for them to plan influencer marketing campaigns. They also maintain connections within the media industry, which increases the chances of your press releases being published in major newspapers and PR websites. For large-scale video productions, they can also bring in renowned photographers and videographers who can provide you with unique and high-quality content that your in-house team might not have the capabilities to create.

It might take you years of networking to get to this level of rapport with industry professionals. However, by hiring an agency, you get almost immediate access to industry experts.

Crisis Management

With an external team, you don’t have to worry about handling staff shortages. If a copywriter faces a family emergency or a graphic designer is unavailable during the holidays, you won’t need to scramble to delegate tasks to others. The unavailability of employees right before a big festival can cause challenges that are difficult to resolve on your own. However, an agency will give you the services based on the brief and objectives you provide within the agreed timeline. You might need to check in occasionally, but pushing the employees to submit everything within the deadline is a headache you no longer have to take.  

When management and delegation tasks are outsourced, it frees up your time to focus on priorities that require your undivided attention. The agency can consistently provide you with the content you need while you focus on other initiatives to drive your business forward.

Benefits of In-House Team

45% of businesses build their own in-house marketing team. Let’s take a look at how an in-house team can help you in ways an outsourced team can struggle to.

Close Collaboration

Your team is well acquainted with your brand’s origins, current objectives, and future vision. An in-house digital marketing team can design campaigns faster since they don’t have to spend time receiving briefs, updating you on strategies, forwarding monthly reports, or waiting for budget approvals. While these tasks may seem straightforward, they can take weeks or even months to complete.

An internal team operates from the beginning based on the instructions you give them. Since the marketing head, designers, content writers, and campaign planners are all under one roof, you can monitor progress and share feedback whenever you want. This closeness in collaboration is not typically available when partnering with an external digital marketing team.

Affordable Services

An in-house team can produce content for you at a cheaper rate than an agency can. Of course, this depends on the type of agency you hire. For instance, specialized agencies, such as an SEO or website development company in Bangladesh, may charge less. But if you’re looking for the complete package, an in-house team is generally more affordable than a 360-degree digital marketing agency. This is because an in-house employee will be working exclusively with your brand. An agency, on the other hand, manages numerous brands at the same time and will charge higher fees for their time and resources. With an in-house team, you also have greater control over the budget.

Managing costs and timelines is often easier with an internal team. You can edit the projects to eliminate plans that might be out of the agreed-upon budget. With an in-house team, you get to explore alternatives that align more closely with your goals at each stage of your marketing efforts.

Consistent Communication

Last-minute changes are inevitable in digital marketing. Many agencies may not be willing to accommodate your changes at the eleventh hour, leading to delays. With an in-house team, communication is open and consistent. You don’t have to draft a formal document, email an agency team lead, and spend hours in meetings explaining your requirements. Since the in-house team is physically present, you can save time and avoid formatting reports to fit an agency’s policies.

With an in-house team, communication flows more freely, and you can pitch your ideas to them no matter how unconventional they sound. Bouncing off ideas is a great way to brainstorm and refine your campaign plans. With an external team, informal chats are not always possible, and every update will require setting up a Google Meet call. Ideas are fleeting, so having a team by your side to develop them immediately is far more efficient than sending a client brief that requires extensive background details about your company, budget, goals, and future plans.

So Which One Is Better?

There’s no one-size-fits-all answer. Both in-house teams and outsourced agencies come with their own benefits and challenges. The right choice depends on your business goals, budget, and available resources. If skilled employees are hard to find in your area, outsourcing to an agency can be a smart move. On the other hand, if reputable agencies aren’t accessible or don’t align with your vision, building an internal team might be the better route.

Take the time to assess your business needs, evaluate your options, and choose the team that will help you grow and succeed.