Okay, let’s finally talk about LinkedIn. You know, that one social media platform everyone seems to find boring. The one your parents probably tell you to use because “it’s great for your career.” But here is the thing: LinkedIn really isn’t just for job seekers or corporate guys in suits; it’s actually a goldmine for anyone looking to build their personal brand or grow their business and blog. And you know what makes LinkedIn even cooler?
I’m telling you, if you’re not creating videos on LinkedIn, you’re seriously missing out. Let me explain why it’s such a big deal and how it can completely level up your game.
LinkedIn is No Longer Just a Resume Dump
Remember when LinkedIn used to be all about posting your work experience and hoping someone noticed? Yeah, those days are gone. Now, LinkedIn is more like a dynamic social platform where people share ideas, experiences, and advice.
But the coolest part? It’s not saturated with random dance challenges or memes yet. People actually take LinkedIn seriously, which means that when you post, you’re speaking to a crowd that’s focused and ready to listen.
In particular, video content stands out because it’s so personal and engaging-you can tell your story, show and prove your skills. Or you even just share your takes on something you’re passionate about, and people actually care.
Video Feels Real—and Real Gets Noticed
Here’s the thing about video: it’s real. You can fake a lot in a photo or a perfectly crafted post, but the video shows the world who you are. When someone sees your face, hears your voice, and watches you share something authentic, it builds trust.
Unlike Instagram or TikTok, people aren’t scrolling aimlessly to kill time on LinkedIn. They’re on LinkedIn to learn grow and connect. And when they come upon your video, that’s a mini virtual handshake, a way of saying hey, this is me, let’s connect.
And believe me, people adore that about you being real. You don’t have to have some expensive cameras or a Hollywood setup. Sometimes, just a quick video with your phone, if clear and honest, makes all the difference.
Standing Out in a Sea of Text
Let’s get real for one second: LinkedIn feeds are swarming with text posts. There’s nothing wrong with that, but after some time, they all start to run into each other. That’s why video content is such a cheat code-it pops.
Picture this: you’re scrolling through a feed, and suddenly there’s a video of someone talking right with you. A break in all the blocks of text that makes you stop for a second. That pause? That’s your chance to capture their attention.
Videos receive up to 3x more engagement on LinkedIn than text posts do. If you want your message to be noticed, go video.
It’s the Perfect Way to Build Your Personal Brand
If you’ve ever thought about building a personal brand, LinkedIn is the place to do it. And video? That’s like putting your personal brand on steroids.
Think about it when you create videos, you are no longer just some name on some profile somewhere. You turn into an actual person who has a personality, a voice, and ideas. People will start recognizing you, actually following you, and even look forward to what you have to post.
You can share insights on your industry, speak about your experiences, or even share tips and advice. As time goes by, people will eventually see you as an expert in your field. And once you gain that credibility, opportunities will start to come to you.
How to Network Like a Pro
Networking can often be super awkward. For example, what do you even say in a cold message? But video content makes it so much easier.
In fact, when you post videos, people already feel like they know you. They may see your post and immediately think, “This is the person who gets it,” and then just send you a message to connect.
Additionally, when you are consistent with your videos, you are one of those on people’s radar. You network effortlessly without trying to.
Sharing Knowledge Makes You Memorable
Here’s a hot take: LinkedIn loves people who give value. If you use videos to give value to something cool and new, like a cool hack or lesson learned, or even a story about a time you failed remember that.
You don’t need to be an expert at everything. Just talk about what you know. People love relatable content. Share your journey, your wins, your struggles; it’s all about showing who you are and what you’re bringing to the table.
Video Content Opens Doors
Want to get noticed by recruiters, clients, or collaborators? Post videos.
When you put yourself out on LinkedIn, you’re basically saying, “Hey, this is what I do, and this is why I’m good at it.” You have no idea who might be watching. It could be someone hiring for your dream job, a company needing your skill, or even a mentor wanting to help you grow.
I’ve seen people land job offers, speaking gigs, and business deals—all because of the videos they posted on LinkedIn.
The Algorithm Loves Video
Do you know how every platform has that mysterious algorithm that decides who sees your posts? Well, LinkedIn’s algorithm loves video content.
When you upload a video, LinkedIn shows that video to more people because it’s engaging. And the more your video is viewed, the greater the possibility of connections and network growth.
Video on LinkedIn Doesn’t Have to Be Scary
I get it—making videos can feel intimidating at first. You might think, “What if I look awkward?” or “What if no one watches it?” But trust me, it’s not as scary as it seems.
Here are a few tips to get started:
- Keep it short –Aim for 1-2 minutes. People don’t have time for a 10-minute speech.
- Be yourself – Don’t try to be overly polished. People love authenticity.
- Have a clear message – know what you want to say and get to the point.
- Engage your audience – end your video with a question or invite people to comment.
The first video might feel awkward, but it gets easier. And once you see the positive responses, you’ll wonder why you didn’t start sooner.