To layman people, posters are just paper. However, as a retailer, these pieces are powerful tools for promoting your brand. They attract attention and reinforce brand identity. For long-lasting use, understanding exactly how to store your posters is crucial. Here’s where the need to invest in the best poster storage comes in.
Valentino’s Displays is the leading supplier of poster sleeves in the UK. As you read on, you’ll discover why relying on this company to upgrade your poster storage method is worth it.
1. Your posters are creasing or curling
Curling, creasing, and tearing are telltale signs your posters lack good storage. This issue occurs when you loosely store the posters. You may also experience the poster issue if:
- The posters are rolled up without good support
- They are stacked under the weight
Curled or creased posters will make your brand look unprofessional. Besides, it also leads to quick replacement or reprints.
For better results, we recommend upgrading to a better poster storage method. One product we recommend is Valentino’s archival-quality poster sleeves. The 30×40 storage comes with crystal-clear polyester film. This not only provides uninterrupted viewing. In addition, the storage unit will never degrade or become brittle over time. This means long-term storage.
2. Frequent reprints or replacements
Do you often reprint or replace your marketing posters? Well, unnecessary reprints due to storage issues are a telltale sign you need to upgrade today.
The right poster storage units should keep your prints in place for many years. Frequent reprints for recurring campaigns come with high hidden costs over time. Upgrading to a better storage method will save you money, materials, and time.
When upgrading, we recommend choosing archival sleeves. These storage products are anti-static. They’re also acid-free and pH neutral. This means they’ll keep your posters intact for many years without causing any degradation.
3. Insufficient space
Is your storage area currently cluttered with cardboard tubes and curled posters? If yes, then this is a telltale sign that your storage system is not efficient.
Unfortunately, poor storage will make it challenging for you to find essential posters quickly. To avoid this issue, we recommend investing in poster sleeves. Archival storage units can be filed neatly. You can easily store them in your bin or hang them on racks.
4. Use of materials that damage posters
Today, many retail shops store their posters using the following items:
- Low-quality plastics
- Cardboards
- Laminated sleeves
Agreed, these are all low-cost storage solutions. One issue, however, with them is that they tend to leach chemicals. Unfortunately, these chemicals will, over time, degrade or discolour your prints.
Instead of the aforementioned storage methods, we recommend using archival sleeves. These premium-grade poster storage units come with 175-micron polyester film. This feature prevents degradation and discolouration that may affect your prints over time.
5. Unprofessional look
Your posters need to look professional to deliver effective results. Having a professional look means:
- No tape marks
- Zero fold lines
- No curled corners
If your posters currently have these issues, then we recommend upgrading to archival sleeves. The best poster storage units, offered by Valentino’s Displays, will maintain your prints’ integrity over time. They’ll also ensure your prints maintain a professional look over a long period of use.
Don’t let little things, such as poor poster storage, damage your brand message today. Take action now by investing in well-crafted poster sleeves at Valentino’s Displays.